Your Ultimate Guide to Gotemba Premium Outlets - Japan Travel Sights

Nestled against the majestic backdrop of Mount Fuji, Gotemba Premium Outlets stands as Japan’s largest outlet mall, offering a unique shopping experience surrounded by stunning views.

This comprehensive guide will help you make the most of your visit, covering everything from exclusive dining options to pet-friendly services, birthday perks, and even a thrilling helicopter ride.

Let’s dive into the best ways to enjoy this shopping paradise!

Getting There and Navigating the Outlets

Gotemba Premium Outlets is massive, spanning an area equivalent to about nine Tokyo Domes and featuring over 290 stores across three main areas: WEST ZONE, EAST ZONE, and HILL SIDE.

Given its size, it’s wise to plan your visit strategically. Start by heading to the area that interests you most, whether it’s high-end luxury brands in the WEST ZONE, sports and outdoor gear in the EAST ZONE, or the newest shops in HILL SIDE.

WEST ZONE: Home to top luxury brands like Gucci, Prada, and Saint Laurent, this is the place for high-end shopping.

EAST ZONE: Ideal for families and sports enthusiasts, this area features a variety of shops catering to these needs.

HILL SIDE: The newest section, offering unique stores not found elsewhere in Japan, alongside facilities like the “Konohana no Yu” hot spring and the “HOTEL CLAD.”

Access: Gotemba Premium Outlets is a 10-minute drive from Gotemba IC, and buses from major Tokyo stations, Yokohama, and Hakone are also available.

Top 3 Mt. Fuji Viewpoints

One of the highlights of visiting Gotemba Premium Outlets is the breathtaking views of Mount Fuji. Here are three must-visit spots:

Yume no Ohashi (Dream Bridge): Connecting WEST and EAST ZONE, this bridge offers one of the most iconic views of Mount Fuji. It was even recognized as a “Mt. Fuji View Heritage” site by Gotemba City in 2015.

Kibou no Ohashi (Hope Bridge): This bridge connects WEST ZONE and HILL SIDE and stretches over 180 meters, offering a leisurely stroll with stunning views of Mount Fuji.

P4 Parking Bridge: This lesser-known spot near “HOTEL CLAD” is perfect for a quieter, yet equally impressive, view of Mount Fuji, especially during the summer fireworks displays.

Must-Try Outlet-Exclusive Gourmet Delights

Shopping isn’t the only attraction at Gotemba Premium Outlets. The food here is just as special, with several outlet-exclusive dishes you won’t find anywhere else. Here are three top recommendations

Nihonbashi Menya Maishi (HILL SIDE): This ramen shop, produced by the famous Tsukiji Itadori Group, offers a luxurious bowl of Tai Ramen topped with crispy prawn tempura, only available at the outlets.

Atami Osakana Shokudo (HILL SIDE): Known for its famous Kinmedai Teppan Don, this seafood bowl features premium ingredients like golden-eye snapper, sea urchin, and salmon roe, all arranged beautifully on a bowl of rice.

Takashimaya Fruit Kitchen (HILL SIDE): For dessert, indulge in the Mask Melon Parfait, a decadent treat packed with ripe muskmelon slices from top to bottom.

Affordable Helicopter Tours for a Sky-High Adventure

Since January 2022, Gotemba Premium Outlets has been offering helicopter tours, providing a thrilling new way to see Mount Fuji. Options range from a quick 3-minute loop around the outlets to a 50-minute full circuit around Mount Fuji and the Five Lakes. Prices start as low as 4,600 yen per person for the shortest tour, making this an accessible and unforgettable experience.

Pet-Friendly Amenities

Gotemba Premium Outlets has become increasingly pet-friendly, with more stores allowing pets inside. High-end brands like Coach, Burberry, and Balenciaga welcome pets, as long as they are in a carrier or cart. Additionally, the outlet features several pet amenities, including leash hooks, foot washing stations, and even dog waste disposal boxes.

Step to Save: Get Rewards for Walking

With such a large area to cover, the outlet offers a unique “Step to Save” program, where you can earn discounts and perks based on your step count. Walk 8,000 or 10,000 steps and show your step count at the information center to receive rewards such as discounted entry to the hot springs or a free soft drink.

Birthday Month Perks for Kids

If you’re visiting with children under 12, don’t miss out on the birthday month perks. Visit the information center to receive a special birthday sticker that entitles your child to free rides on the carousel or a complimentary cup of ice cream. It’s a great way to make their day extra special!

Seasonal Events and Experiences

Gotemba Premium Outlets hosts various seasonal events, including Halloween decorations in the fall and Easter celebrations in the spring. Currently, the “PREMIUM OUTLETSⓇ × SUPER MARIO GET THE ITEM!” campaign offers fun photo spots and Mario-themed decorations, making for a memorable visit.

Relax and Unwind at the Hot Springs

After a day of shopping, head to “Konohana no Yu” hot springs for a relaxing soak while enjoying panoramic views of Mount Fuji. This day-use hot spring offers discounts if you visit before 1 PM or show a receipt from the outlets.