Hida Beef – The Pride of Gifu’s Premium Wagyu - Japan Travel Sights

Japan is renowned for its high-quality wagyu beef, with many regions producing their own premium brands. Among them, Hida Beef (飛騨牛, Hida-gyu) stands out as one of the finest, known for its exquisite marbling, tender texture, and rich umami flavor.

This article explores the history, strict quality standards, unique characteristics, and best ways to enjoy Hida Beef, along with recommendations for where to try it in Gifu.

The History of Hida Beef

Hida Beef traces its origins back to the 1940s, when cattle were primarily used for farming in the mountainous Hida region. However, as agricultural mechanization advanced, cattle farming shifted towards breeding high-quality meat.

A major turning point came in 1981, when a Tajima-breed sire bull named “Yasufuku” was introduced from Hyogo Prefecture. Yasufuku’s superior genetics significantly improved Hida Beef’s marbling and texture, establishing its reputation as one of Japan’s finest wagyu brands.

Award-Winning Excellence

Hida Beef gained nationwide recognition in 2002, when it won the Prime Minister’s Award at the National Wagyu Competition. Since then, it has continued to receive top honors, further solidifying its elite status in Japan’s wagyu industry.

What Defines Hida Beef?

Not all beef raised in Gifu qualifies as Hida Beef. It must meet strict criteria set by the Hida Beef Brand Promotion Council:

✅ Breed: Must be Japanese Black Cattle (Kuroge Washu)
✅ Raised in Gifu: Must be raised in Gifu Prefecture for at least 14 months
✅ Certified Farmers: Only cattle from registered farms qualify
✅ Grading Standards: Must be rated Grade 3 or higher by the Japan Meat Grading Association

Only beef that meets these conditions earns the official Hida Beef certification and label.

The Unique Qualities of Hida Beef

1. Superior Marbling

Hida Beef is known for its fine, evenly distributed marbling, creating a melt-in-your-mouth texture.

2. Tenderness & Juiciness

Due to its high intramuscular fat content, Hida Beef has exceptionally soft meat fibers, making every bite juicy and flavorful.

3. Rich Umami & Sweetness

The balanced fat content gives Hida Beef a natural sweetness, enhancing its deep umami flavor. Unlike some fatty meats, it feels light and satisfying.

The Best Ways to Enjoy Hida Beef

1. Steak – Experience the True Essence of Hida Beef

Best Cuts:
🥩 Sirloin – Well-marbled and extremely tender
🥩 Ribeye – Rich, juicy, and full of flavor

🔥 Cooking Tips:

• Let the steak rest at room temperature for 30 minutes before cooking.
• Sear on high heat to lock in the juices.
• Keep seasoning simple with just salt and pepper to highlight the meat’s natural flavor.

2. Yakiniku (Japanese BBQ) – Enjoy Different Textures

Best Cuts:
🔥 Karubi (Short Rib) – Richly marbled and tender
🔥 Harami (Skirt Steak) – Leaner with a deep beefy taste

🔥 Grilling Tips:

• Cook over charcoal for a smoky aroma.
• Grill briefly on high heat to preserve juiciness.
• Try with simple salt or a light dipping sauce.

3. Shabu-Shabu – A Delicate and Light Option

Best Cuts:
🍲 Shoulder Loin – Balanced fat and lean meat
🍲 Round (Momo) – Lean and mild-flavored

🔥 How to Enjoy:

• Swish thin slices briefly in hot broth (1-2 seconds).
• Dip in ponzu (citrus soy sauce) or sesame sauce.

4. Sukiyaki – Sweet & Savory Perfection

Best Cuts:
🥘 Chuck Roll – Marbled with a strong umami taste
🥘 Brisket – Soft and juicy when simmered

🔥 How to Enjoy:

• Cook beef in a sweet soy sauce-based broth.
• Dip in beaten raw egg for a silky texture.
• Serve with vegetables, tofu, and udon noodles.

Where to Eat Hida Beef in Gifu

1. Takayama – The Heart of Hida Beef

Takayama is the best place to enjoy authentic Hida Beef, with many restaurants specializing in steak, yakiniku, and sushi.

2. Gifu City – Affordable & High-Quality Options

As the capital of Gifu Prefecture, Gifu City offers a wide range of Hida Beef restaurants at different price points.

3. Shirakawa-go – Enjoy Wagyu in a Historic Setting

Try Hida Beef hot pot or grilled dishes while admiring the beautiful thatched-roof houses.

4. Gero – A Luxurious Hot Spring & Wagyu Experience

Gero is famous for its onsen (hot springs), and many ryokan (traditional inns) serve Hida Beef multi-course meals.

Hida Beef as a Gift – Perfect for Special Occasions

Hida Beef makes an exceptional gift, especially for food lovers.

🎁 Recommended Gift Options:

• Hida Beef Sukiyaki Set – Premium cuts for a luxurious hot pot
• Hida Beef Yakiniku Set – Perfect for BBQ lovers
• Hida Beef Chateaubriand Steak – A rare, highly prized cut

📍 Where to Buy:

• Local markets and specialty shops in Takayama and Gifu City
• Online stores offering nationwide delivery

Final Thoughts – Why Hida Beef Stands Out

Hida Beef is one of Japan’s finest wagyu brands, offering exceptional tenderness, flavor, and marbling.

Whether you enjoy it as steak, BBQ, or sukiyaki, its melt-in-your-mouth texture and rich umami make it a truly unforgettable culinary experience.

When visiting Gifu, be sure to treat yourself to this world-class wagyu, and consider bringing some home as a special gift!